| January
2008
We think this year is going to be a big
one in the local food movement. Supermarkets and just about
everyone now is talking about 'provenance' as the new big
thing. Pity it's taken some so long to cotton on.
This is both good, and dangerous. It's
good because there's lots of new money out there, via two
Lottery funded projects assembled by consortia of NGOs in
the sector. The latest of these, managed by RSWT and simply
called 'Local
Food' , will be inviting bids in late Spring from organisations
and enterprises of all kinds, while the consortia managed
by Plunkett
is funding development work by many organisations to help
enterprises and community groups make things happen. It's
good news too that the media is talking more about local
food and that Localfoodshop
now gives small producers an easy way to sell direct online.
Dangerous? Well, if the big multiples
use their marketing power to create 'local food' lines,
this may be good. But if 'local food' means more than locality,
and includes a fair deal for the producer, less waste and
lower food miles, shorter food chains and more control and
real choice for local people, there's a good way to go.
The old chestnuts of collaborative distribution
and marketing, and raising awareness in consumers and buyers
at all levels, remain unresolved in most places. Much of
our current work relates to these issues.
So this year, our new strategy is being
developed around a number of themes. These include:
- supply chain facilitation and partnership
building, especially around distribution and food hubs
- food and farming post peak-oil
- building producer skills through action-learning
and mentoring
- e-commerce and supply chain information
systems, building on Localfoodshop
- facilitating investment in sustainable
food enterprises
- community food and retail action plans
f3's challenge and objective for the next
six months is to develop these projects, with diverse partners,
which address these issues and begin to make real changes.
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